LaV revs the imagination with soft, smoky and sexy eyes. Define and accent your eyes with all the products you’ll need to shape, shade and highlight for a sensational eye style. Play up your look with perfect brows and express yourself like never before.

Our store is temporarily offline. Please email if you'd like to place an order

Single Eyeshadow
Triple Split Eyeshadow
Fashion-forward pigments in a variety of finishes; Transparent, iridescent, matte and sheer and shimmery. Colors to be worn solo or layered with other shadows.
Click for color chart

  One shadow split into 3 coordinating shades that glide on easily in a satin-smooth formula.
HD Mascara
  Mineral Illuminator (Concealer)  
Lashes enter the digital age. Brings every lash into sharp, high-definition focus. This lash-loving formula and innovative brush are uniquely engineered to lengthen and define.

This liquid radiance works miracles on imperfections. Photo-reflective pigments make skin look visible younger while gently eliminating fine lines and wrinkles. Apply wherever you see dark, shadowy areas or imperfections. No caking or flaking.

Original Mascara   Waterproof Mascara  
Lengthens, separates and darkens. No clumping.
  Won't flake, clump, or smudge. Hard-wearing, yet easy on your lashes.
Automatic Eyeliner   Luxe Creme Liner  
Smooth, easy lining. Color-dense liner fortified with Aloe Vera and Chamomile for extra skin-soothing. Automatic dispensing pen requires no sharpening.
A super longwearing and smudge proof liner. Airtight packaging. Use with Shadow Liner Brush.

Powderliner   Shadow Primer  
Dual-ended liner for smudgy, smoky looks. The pencil draws a soft, powdery line. The sponge tip blends and diffuses the color. Sharpener included.


  Prerequisite for every shadow. Evens skin tone, camouflages flaws, provides a "canvas" for crease-proof color. Soothing herbal formula. 
One shade fits all!

BrushOn Brow   Suuperwear Brow Definer  
Single-shade powders shape and contour brows. Soft, easy-blend formula leaves a natural looking brow line.

SuperWear® Brow's precision, felt-tip pen defines and fills-in brows for hours of indelible wear. Designed for expert control and easy application, the quick-dry formula sets instantly, and won't smudge or stray, as it delivers a lasting, natural finish and professional makeup artist results.

Brow Set/Lash Primer   Brow Tint  

Clear, brush-on gel "sets" and sculpts brows. Plus, a pre-mascara essential. Special strengthening formula creates more lush lashes.

Brush-on tinted gel is like "hair color" for brows. True-to-life shades harmonize with natural color of brows for a natural look. Especially good for naturally tinting gray or blonde brows


Quad Eyeshadow   LiquiLiner  

Four fashion-perfect palettes with color-coordinated shades for a myriad of eye effects. Brush on dry for a sheer, subtle look, or glide on wet for color so intense it can double as a liner. Pearl, shimmer, iridescent, metallic and matte textures merge to define eyes in a whole new light. Vitamins A & E conditions and protect eyelids.

Water-resistant, pigment-rich formula stays put until you take it off. Infused with Bio-Boost Complex™, a 100% natural algae that helps stimulate hair follicles to improve the length and fullness of lashes.

LiquiLiner glides on without skipping, running or smudging to create ultra-sharp, super-intense definition.